Elfi's design process is often stimulated by her observations of natural materials, shapes and phenomena, but she also finds inspiration in urban culture and likes to collaborate with artists in other media. Elfi constantly searches for new means of creative expression, challenging preconceived ideas of the style and meaning of jewellery objects: “I basically like to develop new ways of seeing, wearing and maybe even defining jewellery.”
Her European background shows in her aesthetics and designs but she says concepts are more and more influenced by her new home New Zealand.